VentNext
BlurrFit
Style that moves with you
Active PortfolioEst. 2025
BlurrFit is the consumer brand reborn from Lixshop in 2025. The label delivers performance activewear, casual lifestyle apparel, seasonal drops, and B2B wholesale for gyms and corporate clients—with inclusive sizing and sustainable fabric initiatives across every collection.
Lineage: Rebrand of Lixshop (2023)
BlurrFit Timeline
How this operating company evolved within the VentNext group.
Our Story
Lixshop launched in 2023 as VentNext's entry into apparel e-commerce. Rebranded as BlurrFit in 2025, the brand now focuses on inclusive activewear, wholesale partnerships, and corporate merchandise—extending the ecosystem from digital launch to physical brand presence.
Service Categories
Retail
- Activewear
- Lifestyle Apparel
- Seasonal Collections
B2B
- Wholesale Programs
- Gym Partnerships
- Corporate Apparel
Key Milestones
- 2023Lixshop clothing brand launches.
- 2025Rebranded as BlurrFit at blurrfit.com.
- 2025Extended sizing and sustainable fabric lines introduced.
- 2026Wholesale and corporate apparel channels expanded.